How Solverix’s Mobile App Helped a Client Increase Sales by 40% [Case Study]

In the digital world of today, where everyone is striving to strike out with the best, not having a mobile platform that everyone can access is equal to being nowhere. Businesses that shy away from adapting to the mobile-first behavior of consumers have their sales remain flat.

At Solverix, among the many IT services we offer, you can find the creation of a unique mobile app in India that can help a company a lot in its growth, efficiency, and achieve marked improvements in revenue returns.

Read along to learn how we collaborated with a  medium-sized retail brand, to increase the sales generated through a mobile store by 40% and how the implementation was very strategic and successful. The positive performance confirmed that digitally driven business transformation works wonders.

About the Customer

Common Segments and Target Groups of the Client by focussing how Mobile App Helped a Client Increase Sales

The customer represents a fashion retailer in Mumbai, and the business has an omnichannel presence with physical stores and an e-tailing platform. As their clientele, they have the local, younger people in mind, and the age range is from 18 to 35, who prefer mobile shopping. These Instagram- and TikTok-driven generations made up over 80% of the total sales in the fashion category.

Before App Business Scenario

Before partnering with us, the company had a nicely structured professional website, but they had an app. Almost 70% of the visiting clients were on mobiles (responsive website), yet the brand faced a tremendous issue with the incredibly low final purchasing rate and the high occurrences of flying customers.

Although the adjustments made to the website, which were intended for smartphone users, it was not enough to keep users in the funnel, as the relative search and the payment procedures still were challenging parts of the customer journey.

The Challenge

Site Limitations

Notwithstanding making big efforts to fine-tune the website, its slow-working nature was not always the priority during the rush of sales. The fact that the website was not at all mobile-friendly stood out as a major annoyance was the fact as many users experienced difficulties and then left the website without making a purchase.

User Drop-off & Low Repeat Engagement

We understood from the data that the percentage of first-time visitors returning was minimal. Never introducing an app, the company had no way of interacting directly (e.g., push notifications) with the users so that they could be brought back to the platform. The situation was further exacerbated without a points-based reward system, resulting in the loss of returning clients.

Solverix’s Mobile App Strategy

We adopted a customer-oriented model to eliminate these hindrances and alter the situation to a growth one. We were interested in not only development but also creating a mobile solution that would maximise the company’s profit while being consistent with users’ behavior.

Custom Features Implemented

We built a brand-new mobile app that had the following features:

·        AI tech-driven product suggestions are provided to the customer personally

·        Wishlist & Save for Later functions

·        Points-based loyalty system was implemented to foster repeat purchases

·        One-on-one Customer Support via Chatbot

·        Various Payment Gateway Choices like UPI, Razorpay, and wallets

·        Easy Order Tracking & Returns

These functions increased the time users spent on the app and reduced the difficulty buyers usually face when making a purchase.

Seamless Checkout, Loyalty, Notifications

One of the primary features of the app was a checkout method that took only one click and contained all the user’s details and payment. The app ROI  reached the customers at the exact time with the help of personalized push notifications, enabling them to purchase, and the loyalty program was thus instrumental in the fact that it was designed to be fun; it provided the customer with the opportunity to gain points.

The Development Process

Timeline & Milestones

The project was on a six-month path. The path was divided into sprints:

Milestone	Timeline
Requirement Gathering & Research	2 Weeks
UX/UI Design	3 Weeks
MVP Development	2 Months
Beta Testing & QA	4 Weeks
Full App Launch	End of Month 4
Post-launch Support & Optimization	Ongoing

Tech Stack (Flutter/React Native/etc.)

·        Frontend: Flutter for fast cross-platform performance

·        Backend: Node.js with MongoDB

·        Analytics: Firebase, Mixpanel

·        Push Notifications: OneSignal

·        Deployment: Google Play Store and Apple App Store

This technology stack guarantees easy growth, app ROI increases, quick updates, and very smooth operations through both Android and iOS.

Measurable Outcomes

Sales Uplift

Within the first 90 days of the launch:

·        Sales went up 40% compared to the last quarter

·        App users went 60% higher in spending per transaction than web users

·        Conversion rate soared by 33%

These returns on investment reinforced the importance of custom mobile app development in India. It worked, and the client was happy to have taken this step.

Retention Metrics

·        Customer Retention Rate increased from 17% to 34%

·        Push Notification Click Rate: 22%

·        Repeat Purchases from Loyalty Users: 45%

Customers can see from the abovementioned outcomes that having self-owned mobile channels for re-engagement, business transformation, and loyalty is essential.

Why It Worked

The success of the mobile app was attributed mainly to:

·        The clean interface that features the Laravel Framework

·        The pain of user pain points is the obvious thing.

·        The core business goals should guide the setting up of custom development.

·        The user behavior becomes better if the optimization is based on real-time tracking.

·        The most significant aspects, in this case, are undoubtedly the usability, speed, and personalization of the user interface.                                           

Not only was the app a means of selling products, but it was also where customers found long-lasting value.

Future Actions for Comparable Companies

Even if you are in the retail industry and have been working only through a website, the services of custom mobile app development in India can do the following for you:

·        Increase customer interaction

·        Get additional orders               

·        Design a fully customer-tailored marketing channel

·        Earn back more money than was invested

As a leading development mobile appplication company in India offering tailored solutions for customer-specific industry.

What Should You Do?

Introduce a Mobile Application with Results-Driven Methodology with Solverix

Your clients are likely using mobile devices, which should also be your approach. To do so, let our expert team assist you in building a tailor-made application that will draw in new users, push them to return, and increase the value of your brand.

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FAQs

Q1: How much time is needed to develop a retail mobile app?

It takes from four to six months on average. Solverix simplifies the use of agile methods for developing your MVP faster.

Q2: What sort of ROI might I get from a mobile app?

In many cases, showing a 25% –  50% growth in sales among clients is not that hard if the strategy and its execution are applied correctly and the right way, which is possible within the first few months.

Q3: Can your mobile app development services be customized and paid for?

If it’s your business needs, Solverix has pricing that can easily be scaled. You may find that the benefits from long-term usage of the product are much more than from its initial purchase.

Q4: Can you provide me with maintenance and updates for my mobile app over time?

Sure, we have various maintenance plans available as well as the optimization of performance and the creation of new features after the application is launched.